Part 1
The Data Firehose: Why Your TV Still Looks Like 2012
Every NFL, MLB, and NBA game captures millions of data points per play. Broadcast shows almost none of them. Here's what's happening in the gap and why it matters.
Mar 23, 2026
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Featured Series
The Future of Sports Viewing
By 2030, courtside might mean VR. By 2035, the broadcast could follow your eye movements. By 2050, the definition of "watching sports" will have changed entirely.
What This Series Explores
The way we watch live sports hasn't fundamentally changed since the invention of the instant replay. But right now, out of sight of the average fan, the underlying technology of the broadcast is being entirely rebuilt.
This series models how mixed reality, AI personalization, and spatial computing will completely collapse the distance between the fan and the field over the next three decades.
The Arc of 8 Episodes
Part 1 grounds you in the *current* data infrastructure. Parts 2–3 show what's shipping now (AI overlays and spatial tech). Parts 4–6 model the mid-term shift to volumetric, immersive, and personalized viewing.
Part 7 covers the business layer—rights fragmentation and why distribution matters. Part 8 speculates: what could sports look like in 2036 if all these trends converge?
Part 2
AI Producers — Invisible Upgrades Coming Now
Real-time overlays, win probability graphics, auto-generated highlights, and virtual cameras. The next layer of broadcast technology is already here—deployed by Amazon, Stats Perform, and the networks. Here's how it works.
Mar 26, 2026
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Spatial Sports: Why VR Failed (But Spatial Won)
Vision Pro headsets in living rooms. Courtside seats projected into your kitchen. The shift from screens to spatial computing changes everything about where the action happens next.
Mar 30, 2026
Read ArticlePart 4
The Personalization Engine: Every Fan Watches a Different Game
Amazon Prime and Sportradar already tested simultaneous multi-angle feeds and AI commentary in 2025. By 2035, AI will generate a custom broadcast for every viewer in real time—same play, incompatible experiences. Here's what's actually being built.
Apr 2, 2026
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Mirror Stadiums: The Era of Immersive Venues
COSM's experiences. The Sphere in Vegas. Massive LED environments where fans gather to experience games with 40-foot screens and synchronized haptic feedback. The stadium becomes the broadcast.
Apr 6, 2026
Coming SoonPart 6
The Personal Broadcast Era: Your AI Director
When every fan gets their own AI-generated broadcast tailored to their preferences—following their team, their favorite player, or the stats they care about most. Personalization at scale. And the privacy trade-offs that come with it.
Apr 9, 2026
Coming SoonPart 7
The Rights Battlefield: Streaming Fragmentation and Future Deals
Rights holders are splintered across platforms. Leagues are experimenting with direct-to-consumer models. Who controls the broadcast in 2030? And what does that mean for how you watch?
Apr 13, 2026
Coming SoonPart 8
The What-If Decade: Sports in 2036
Pure speculation built on Parts 1–7. Neural interfaces. Codec avatars of athletes. AI-generated commentary. A thought experiment about how far this can go—and whether we'll actually want it to.
Apr 17, 2026
Coming SoonDon't miss the next phase.
Parts 1–4 are live. Parts 5–8 drop weekly through April 17. Subscribe to get each one as it publishes — no noise, just signal.
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