Make your site visible to AI search
AI assistants like ChatGPT, Claude, and Gemini recommend sites based on what they've learned about them. The GEO Suite gives you two tools to control that signal — and measure whether it's working.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the practice of making your website readable and citable by AI systems. As more people use ChatGPT, Claude, and Gemini to find recommendations instead of traditional search engines, the sites those AI models reference are the sites that get traffic.
GEO is where SEO was fifteen years ago: most sites aren't doing it yet, which means acting now is an advantage. The Nexairi GEO Suite gives you two free tools to start — one to signal your content structure to AI crawlers, and one to measure whether it's working.
What is llms.txt?
llms.txt is an emerging web standard that tells large language models what your site is about, which pages matter most, and how your content is organized. It lives at the root of your domain (yourdomain.com/llms.txt) and works like a tour guide for AI crawlers — similar to how robots.txt works for search engine bots.
Without it, AI systems read your content without context. With it, you control which pages get prioritized and how your site is described. The Nexairi llms.txt Generator reads your existing sitemap and robots.txt, then produces a spec-compliant file (following the llmstxt.org standard) in seconds. No account required.
How the AI Citation Tracker works
The Citation Tracker runs 10 real queries through GPT-4o — prompts built around your domain and the topic keywords you provide. For each prompt, it checks whether your brand is mentioned or recommended, and flags which competitors appear in your place.
Your citation score is a number from 0 to 10: the count of prompts where your brand appeared. Scores are grouped into five tiers — Invisible, Emerging, Visible, Established, and Dominant. The prompt-by-prompt breakdown shows exactly where you're winning and where you're not.
Frequently asked questions
- Is the GEO Suite free?
- Yes. The llms.txt Generator is free with no usage limits. The Citation Tracker is free for up to 3 checks per day, with no account required.
- Does llms.txt guarantee AI will cite me?
- No — nothing guarantees citations. llms.txt improves your signal to AI crawlers; citation results are driven by content quality and external authority. The Citation Tracker helps you measure whether your efforts are moving the needle.
- Which AI models does the Citation Tracker use?
- The tracker currently runs prompts through GPT-4o. Support for Claude and Gemini is planned.
- How often should I regenerate my llms.txt?
- Any time you add or remove significant content — new sections, new product pages, or a restructured navigation. A good default is monthly. Sign up for drift alerts after generating and we'll notify you when your file is out of date.
- Does llms.txt work for all site types?
- Yes. The generator supports general sites, news and media, SaaS, e-commerce, documentation, and portfolio sites. Each type produces a slightly different file structure optimized for how AI systems read that content.
- What is a citation score and why does it matter?
- Your citation score tells you how visible your brand is in AI-generated answers. A score of 0 means AI models don't mention you at all. A score of 10 means you were cited in every prompt. As AI search grows, sites with higher citation scores will capture more of the traffic that used to go through traditional search.